Mattel honors everyday heroes fighting coronavirus with action figure line

Mattel honors everyday heroes fighting coronavirus with action figure line

What do a doctor, nurse, EMT, delivery driver, and grocery store worker have in common? They're all essential workers in the current coronavirus pandemic ... and they're all going to be honored as Mattel action figures.

Mattel will honor these workers fighting COVID-19 with the launch of its Fisher-Price #ThankYouHeroes line of 16 different collectible action figures (four nurses, EMTs, doctors, and delivery drivers each) and a special five-character Little People Community Champions set consisting of a doctor, nurse, EMT, delivery driver, and grocery store worker. 

Each figure will be available for pre-order on Wednesday at a cost of $20. Through May 31, the net proceeds from each sale, or $15, will go toward the #FirstRespondersFirst initiative, which supports first responder healthcare workers fighting the coronavirus with "essential supplies, equipment, accommodations, child care, food, mental health support, and other resources, according to Thrive Global's website, one of the fund's partnering organizations. All figures should ship to consumers by Dec. 31.  Read more...

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