Holiday firms reporting surge in demand for long-haul breaks

Thailand and Vietnam now often seen as ‘more cost-effective’ than visiting traditional European favourites

Holiday companies are reporting a surge in demand for long-haul breaks amid claims that the likes of Thailand and Vietnam are now often “more cost-effective” than visiting traditional European favourites.

On Tuesday, the travel brand Kuoni said long-haul bookings for the year ahead were 14% higher than at the same point in 2024.

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