Jony Ive, the man behind the look of Apple’s iconic brands says the firm’s co-founder specifically asked him not to consider ‘what Steve would do’
Sir Jony Ive, the innovative designer of Apple’s iMac, iPhone and Apple Watch, and a close friend and collaborator of the late Steve Jobs, says he still often asks himself: “I wonder what Steve would do?”
Ive told BBC Radio 4’s Desert Island Discs on Sunday that he does so despite the fact that Jobs had specifically told him not to before his death in 2011, aged 56.
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