‘Representation matters’: Barbie launches first doll with type 1 diabetes

Doll with insulin pump and glucose monitor is latest in range designed ‘to enable more children to see themselves’

In Greta Gerwig’s Barbie movie, Barbieland is a haven of equality and diversity. But although the dolls have been around since 1959, it was only in 2019 that the manufacturer, Mattel, started selling Barbies with physical disabilities.

Mattel has now launched its first Barbie doll with type 1 diabetes, the latest addition to a range it says has been designed “to enable more children to see themselves reflected and encourage doll play that extends beyond a child’s lived experience”.

Continue reading...

Top rated Digital marketing services at your fingertip Hello! I am Sam, a Facebook blueprint certified marketer. Expert in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and SEO. data-driven research for performance marketing. Cut your Agency bill.
Learn more

Post a Comment

0 Comments