The ugly truth: have Trump’s tariffs finally put an end to Crocs’ 19-year reign?

The Guardian’s Crocs correspondent traces the highs and lows of the rubbery perforated clogs that divide opinion

I’ve been the Guardian’s Crocs correspondent for 19 years now, and get wheeled out for highs and lows. This is a definite low for the rubbery perforated clogs: the share price is down nearly 30% – its lowest level for three years – and revenues are expected to drop by between 9% and 11% in the current quarter.

To blame? Donald Trump mostly, and his tariffs. It’s not the first time Crocs have suffered at the hands – or feet – of a Republican US president, as it happens.

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