Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content
When the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a “Nato for news” alliance to strengthen negotiations with artificial intelligence companies there was a ripple of chuckles from attendees.
Yet Jon Slade’s revelation that his website had seen a “pretty sudden and sustained” decline of 25% to 30% in traffic to its articles from readers arriving via internet search engines quickly made clear the serious nature of the threat the AI revolution poses.
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