While most hospitality venues are struggling, there has been an enormous rise in ‘competitive socialising’. But why? And could I find the answer while dressed in a prison jumpsuit and drinking a daiquiri?
British hospitality is in crisis. In the first quarter of 2026, three hospitality sites closed every day, while one in five remaining businesses fear collapse over the next year owing to rises in tax and employment costs. For those venues struggling to make ends meet in London in particular, there is the added worry of increasingly stringent licensing rules and influential lobby groups making once-thriving areas such as Soho a ghost town after 11pm.
And yet one hospitality niche seems to be bucking the trend: themed bars. Blending booze with, say, axe-throwing, darts, immersive theatre or adult-sized ball pits, these experiential venues have seen a boom in recent years. A report from Savills estate agents found a 58% increase in “competitive socialising” venue openings in 2025 compared with 2018, while another survey found one in three adults had visited one of these venues in the UK in 2024-25. Photo-friendly interiors have made many of them a hit on social media, too.
Continue reading...
0 Comments