Abrdn executives seemed to spend half their time explaining the pronunciation, or complaining of ‘childish’ jokes
C’mon Abrdn, abndn the silly name, urged this column and many others when Standard Life Aberdeen decided to shorten its name to that of the granite city, just without three-quarters of the vowels. Now – four years and one chief executive later – the nonsense has been stopped. Aberdeen it is, albeit the group still can’t manage an upper case “A”.
“One of the easiest decisions I have ever had to make,” said its new boss, Jason Windsor, undoing the handiwork of his predecessor, Stphn Brd. One doesn’t doubt it.
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