WH Smith’s US adventure is now stuck in an accounting hole | Nils Pratley

The plunge in the group’s share price looks more than justified. And while expansion plans survive, big questions remain

This is how, in retail-land, to shatter your credibility with investors in one short statement: confess to a significant overstatement of profits related to the recognition of payments from suppliers.

This stuff is both sensitive – witness the upheaval after an episode at Tesco a decade ago – and basic. While it is normal for retailers to receive payments from suppliers related to the volume of goods sold, or promotional activity, accounting rules are strict. The sums must be booked as they are earned. In a multi-year agreement, payments cannot all be taken upfront.

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